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2ND STREET
DETAILS


ART DIRECTION
2023

For 2NDSTREET's SS25 collection, I provided art direction and print design for a campaign celebrating contemporary fashion tailored for urban runners. The concept centered around movement, city life, and the fusion of performance with street style. Through dynamic compositions and bold typography, the campaign materials capture the energy of running through urban landscapes while highlighting the technical details and modern cuts of the collection. The final visuals were applied across posters, lookbooks, and digital platforms, reinforcing 2NDSTREET’s commitment to functional yet stylish apparel for the modern runner.
PROJECT
DESCRIPTION
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