SUMMIT

For Summit’s latest campaign showcasing their new climbing destinations, I provided art direction aimed at capturing the thrill of adventure and the raw beauty of nature. The visuals highlight both the serene landscapes and the adrenaline-fueled moments of the climb, creating a narrative that speaks to climbers of all levels. Natural textures, earthy tones, and immersive compositions were key in evoking a sense of exploration and connection to the outdoors. The campaign was rolled out across digital platforms and print materials, inspiring adventurers to reach new heights with Summit.